Guides
TikTok Search Ads: a strategy for the year-end shopping season
Trending

TikTok Search Ads: a strategy for the year-end shopping season

TikTok Search Ads let brands reach users who are actively searching for products during peak season.

Why Search Ads?
- Over 40% of Gen Z use TikTok to search — often before Google.
- Ads appear directly in search results when users type keywords with purchase intent (e.g. "holiday gift for mom").
- Right audience, right moment.

How to leverage them on AdBox.vn
- Connect your TikTok for Business account through AdBox.vn.
- Create and track Search Ads campaigns alongside other campaign types in one dashboard.
- Optimize keywords and creative based on performance reports.